Andersen’s latest IP, ICT & Data publication, The Price of Privacy: Navigating Pay-or-Consent Models in the EU Digital Economy, is now available.

As more digital services require users to either pay or consent to the processing of their personal data, important legal and business questions arise around the validity of consent and the compliance of these models with EU law.

This guide explores key risks and regulatory considerations under the GDPR, as well as consumer, competition and Digital Markets Act (DMA) frameworks, and provides practical guidance for businesses navigating this evolving landscape.

Among the key topics covered:

• Pay-or-consent models and the monetisation of personal data in the EU digital economy
• Whether consent can be considered “freely given” under the GDPR when refusal comes at a cost
• Increasing scrutiny under consumer law, competition law and the DMA

You can read the full publication here: https://docdro.id/NgyY09i